Rahman Awad Abdul Wanes

Born in Egypt, I hold a Bachelor’s degree in Physical Education from
Alexandria University. To a reader of these lines, belonging to the sports
field does not necessarily lead to writing about thought or conceptual
analysis. However, the truth is that life does not always unfold as expected.
Paths often reshape themselves at the moment we ask the right questions,
not when we follow pre-drawn lines.
I have always believed that words are not merely tools for explanation; they
are mirrors reflecting our understanding of ourselves and the world. With
this simple belief, I began my journey into research and writing. I had no
pre-established plan or declared goal—just the desire to understand things
as they are, not as they are presented to us. At that moment, my steps led
me to join the AITG-Egypt-New team, where my relationship with
knowledge transformed.
Joining the team was not just an engagement in a research project; it was
an entry into a space of free thinking that does not conform to ready-made
interpretations and does not settle for the superficiality of words. We started
with a seemingly simple yet profoundly deep question: What is the true
purpose of the "environment"?
From this question, my first article emerged, where I sought to dismantle
the familiar concept of the environment as merely a natural ecosystem and
proposed a new understanding of it as a practical tool used to activate
meaning rather than describe it.
I continued along this analytical path, writing about revenge, not as a
violent reaction but as a complex system aimed at achieving retribution
rather than justice, and how this goal can reshape social relationships,
discourse, and even the meaning of ethics.
Next, I turned to the concept of context, questioning whether it clarifies
meaning or reinterprets it. Is what is presented to us as neutral context a

tool for controlling what is said, when, and how? I concluded that context is
a packaging tool for meaning, not a faithful mirror of it.
Then came the moment to focus on branding, exploring how it has evolved
from being a mere indication of a product name to a tool for creating a
complete brand identity that transcends the product itself, fostering loyalty
and belonging and even shaping self-perception through what we
consume.
The path was clear: we began by stripping words of their embellishments,
dusting off their original purpose, and then delving into the ultimate goals of
each concept, analyzing the impact of those goals in the real world.
Today, we open a new chapter in our journey of analyzing language and
discourse, diving into concepts such as quality markers and the chaos that
afflicts words when they lose their compass, transforming them from tools
of communication into tools of confusion.
What I present here is not just articles; it is an attempt to build a
comprehensive understanding of the hidden functions of words in shaping
human consciousness and behavior. It is an ongoing journey of
contemplation, seeking not definitive answers but rather raising the
questions we need to ask before embarking on any path.
I have co-authored a series of four volumes, each detailing the impact and
quality factors of individual words, as well as their connotations.
Additionally, I have co-authored seven volumes on any Media, with more to
come.